The old adage ‘Content is King’ changed in the 21st century to ‘Content is Key to Success’
Advertising is no longer a 30 second storyboard, but the entire story which can be told as a video, a blog, a picture, or all three. It does not have to be told in one go, it can have episodes, teasers, leaks and parts. This requires more deeper content development – a continuous effort of writing content and integrating it with the platform it is being exhibited on in order to achieve sync with the entire campaign. It is not just copy writing – it is the whole nine yards!
All these answers are pre-requisite to content and should integrate with core marketing objectives. Having a team that has the ability to write or produce content is an added advantage for businesses. We have bloggers, animators, video content editors, producers, musicians and voice over artists, so all your content needs can be fulfilled. Your engagement can be project based or on a retainer base depending on the execution required. Get in touch to find out the best solution.
Making a website, app or a game is initiation of building a digital property. Driving traffic onto it is how the web traffic works and customer or users find these digital properties. It’s like announcing opening of a shop. Search Engine Optimization (SEO) is how users are guided to your digital property using search. This is a continuous effort which needs to be integrated with the website, content, keywords and navigation. It needs to be a continuous process so that the ranking of the property improves and optimization takes place, i.e. converting clicks into actual leads. Search Engine Marketing is a step further into paving your way into search or advertising when your user is browsing.
Search is absolutely essential for a business if it needs to grow – then the whole online eco-system development comes in. For a brand team or an SME to manage this is extremely difficult, thus we work as an extended team in order to achieve this. It is not necessary that paid advertisement be required, sometimes organic search may do the trick too. To find out what solution is best for you, send in a query.