Ecommerce / Web Development

 

Canadian eCommerce sales are $22billion and going to $40Bn by 2016. However, the lost opportunity is that only 13% of Canadian businesses are selling online and 87% are not! Do you want to be part of the 13% that is growing multi-fold or the other 87% that is losing this opportunity every day?

We provide seamless multi-platform engagement with customers by converting a lead to a sale and then continuing the relationship with after sales service. We treat eCommerce as an ECOSYSTEM. If you have one already, we will optimize it. If you don’t, we will build one for you. Building this eco-system is necessary – from backend customized inventory management system, to the user interface, online check out, payment gateway and dispute resolution. Your products can be sold on an application or a website. Be part of the growing eCommerce market and drive out competition before it comes into a position to drive you out!

Your website should be adaptive and work on all devices. Mobile generates 70% plus leads!

Cellntell

Enabled B2B and B2C digital engagement for one of the largest Communication companies in Mississauga & Brampton. We sat down with the team and clearly understood their quarterly, bi-annual and annual objectives. Based on core objectives, we built two separate strategies for each segment (Business and Consumer).
Consumer strategy consisted of an integrated digital strategy to generate consumer engagement, generate queries via emails, call-ins and build their foot traffic. We manage all components of this strategy including creative’s, social, website, PPC, content & BI.
B2B strategy included email marketing, new partner registrations, after sales service, bulk discounts etc.
Work: Strategy, Search, Social Management, Web Management, Email Marketing, BI & Creative’s.
Properties built & managed:


Federal Auction Services

One of the iconic auction company based out of Vancouver. Major transformation from traditional advertising to digital media, rope in new younger clients and establish ‘Digital’ credibility amongst geographically diverse markets.

Our challenge was to show our presence on various digital forums, get customer reviews and experience and share it with new customers. Based on the auction schedule we pick the campaign, it can be geo-location based (auctions in Calgary, Vancouver, Mississauga) or Ethnic based (Mainstream, Chinese, Persian, Sub-continent). Embracing a digital strategy helped them to be more focused and increase ROI multi-fold.

We developed a complete integrated strategy based on auction schedules, core target segments, message required to get across, auction invites & auction sales.

Six months into digital activation, Federal Auction is ranked number 1 in Canada for auctions, web traffic up 4 time over past three months with no online advertising. No, a new younger breed of customer registrations. Auction is back in Fashion!

Work: Strategy, Search, Social Management, BI & Creatives.

Areas: eCommer, Social, Content/SEO, BI


Askfortask

One of the leading Shared Economy companies in Canada, which let you get stuff done. Assignment consisted of consulting with the client to evolve this startup into a revenue recognizing company with clear scope development of its algorithm and setting a direction for its next 3 year growth, locally and internationally.

Entire operations were revamped, three year forecast, scope document for development team, setting SOPs, managing digital marketing, outsourcing, employee training, recruitment to investor pitching decks were part of the job scope.

Shared economy is here to stay and at the end of the project, Askfortask was on a growth mode with clear revenue recognition with its website, mobile apps, helpline etc live and running.

Work: Strategy, Operations, Outsourcing, Search, Social Management, Email Marketing, BI,  & Management.


Ospreywoodlabs Inc

A very innovative initiative by creative Canadian minds to generate electricity from heat and marketing this invention to non for profit agencies around the world was the objective. There are more than 1.2Billion people without access to electricity and Ospreywoodlabs’ invention can impact millions of lives. We build their identity, website, content, and managed their social touchpoints. This was our small contribution towards changing livings of millions.

Work: Strategy, Website, Search, Social Management


Brillion International

A financial conglomerate with group of companies looking at facilitating customers and acquiring both local and international customers for their several businesses. We created their identity and gave them a web presence on which they could expand in the future.


Team Urooj

A real estate centric business for local and international customers looking to purchase, rent or invest in housing market in Greater Toronto Area. The strategy was built to create an identity, web presence, work on social for new immigrants in Canada. Social page was appropriately named as ‘Canadian Dreams’ and we also equipped the site with optimization on Google search engine.


Lux Unilevers

We have been partners with Lux Style Awards since 2007 and helped LSA climb its digital ladder. From collecting votes via SMS, voice and social networks we facilitated and created one of the most engaging entertainment equities in Pakistan. On a vibrant fan page, this is alive throughout the year in form of live chats and premium Pakistani entertainment content on luxstyles.pk. These are truly Pakistani Oscars.


Mobilink

Pakistan’s largest Mobile Operator rolled out its Business Solution Division- Mobilink Business. A strategy was put together to best utilize social touch points and facilitate conversations and generate lead. A comprehensive digital strategy was developed with a Lead Management application facilitating the conversations into leads. Resultant a well integrated digital roll-out with a new web site equipped with tools, LinkedIn, Facebook, Twitter and Lead Management integration with relevant content driven conversation emerged and eventually lead to true engagement.

Strategy & Website


Dove-Unilevers

Dove’s “Real Bond Of Friendship” campaign was launched where two friends would use a facebook app and evaluate how well their know each other, based on their score, both stood a chance to win a grand prize to go to Dubai and shop. This was seeded by videos of friends using the app, we had videos out of this experience and brand supported us with amplification on traditional media, resulting in one of the most engaging campaigns of 2012.

A campaign focusing on the views of Pakistani women regarding true beauty, and a supporting Facebook application which allowed females to nominate inspiring female figureheads around them was initiated by Converge.


If you are looking at innovative, out of the box idea,
digital migration or growth, our mature,
seasoned & award winning team is here to help you.
We have a track record of achieving client KPIs in the budget set out for us,
we are sure we will do the same for you.