One of the iconic auction company based out of Vancouver. Major transformation from traditional advertising to digital media, rope in new younger clients and establish ‘Digital’ credibility amongst geographically diverse markets.
Our challenge was to show our presence on various digital forums, get customer reviews and experience and share it with new customers. Based on the auction schedule we pick the campaign, it can be geo-location based (auctions in Calgary, Vancouver, Mississauga) or Ethnic based (Mainstream, Chinese, Persian, Sub-continent). Embracing a digital strategy helped them to be more focused and increase ROI multi-fold.
We developed a complete integrated strategy based on auction schedules, core target segments, message required to get across, auction invites & auction sales.
Six months into digital activation, Federal Auction is ranked number 1 in Canada for auctions, web traffic up 4 time over past three months with no online advertising. No, a new younger breed of customer registrations. Auction is back in Fashion!
Work: Strategy, Search, Social Management, BI & Creatives.
Areas: eCommer, Social, Content/SEO, BI