Gen Z and Millennial consumers

Millennials (born approximately 1980-1994):

1. Experiences Over Things: Millennials value experiences, so marketing campaigns that tie sunglasses to memorable life events or experiences are
effective. For instance, associating sunglasses with travel, music festivals, or beach vacations can be a hit.

2. Influencer Collaborations: While influencers affect both groups, Millennials came of age with the early days of bloggers and YouTube personalities.
Collaborations with well-known personalities from these platforms can be influential.

3. Authenticity and Values: Millennials appreciate brands that stand for something. Whether it’s sustainable practices, charitable initiatives, or
transparent manufacturing processes, they prefer brands that match their values.

4. User-Generated Content (UGC): They appreciate authentic testimonials and images from real customers. Encouraging UGC and incorporating it into
marketing can build trust.

5. Email Marketing: Millennials still respond well to email campaigns, especially those that provide value through content or special deals.

6. Nostalgia: Tapping into 90s and early 2000s nostalgia (times when they were children or teens) can be effective. Think styles or themes that harken back to
those decades.

Gen Z (born approximately 1995-2010):

1. Digital Natives: Having grown up with technology, they’re more likely to be reached through social media platforms, especially newer ones like TikTok or
whatever may have emerged post-2021.

2. Diversity and Inclusion: Representation matters for Gen Z. They expect diverse representation in marketing campaigns, not just as a token but as a genuine
reflection of society.

3. Instant Gratification: This group is used to fast-paced content and quick purchasing decisions. Seamless e-commerce experiences, quick-loading
websites, and interactive content can cater to this.

4. Ephemeral Content: Platforms like Snapchat and Instagram Stories, which offer content that disappears after a set amount of time, appeal to this group’s love
for in-the-moment experiences.

5. Values and Activism: While Millennials appreciate brand values, Gen Z demands it. They expect brands to take stands on social and environmental
issues and will hold them accountable.

6. Collaborations with Viral Personalities: Gen Z is deeply influenced by internet personalities who might become famous overnight due to viral content. Brands
might collaborate with these figures for quick boosts in visibility.

7. Personalization: They appreciate when brands offer personalized experiences, whether through AI-driven shopping recommendations or customized product

8. Memes and Humor: Gen Z has a distinct online humor, often tied to memes and fast-paced, relatable jokes. Brands that can authentically tap into this
humor can make an impact.

In conclusion, while there’s overlap between Millennial and Gen Z marketing strategies, the nuances lie in the platforms used, the types of personalities and influencers
collaborated with, and the depth of engagement with social and environmental issues. However, it’s essential to note that not all individuals within these demographics will fit
these generalized strategies, so it’s always a good idea for marketers to stay flexible and attuned to evolving preferences.

Leave a comment

Your email address will not be published. Required fields are marked *

Latest Blog

Ontario school boards suing Facebook, Instagram, SnapChat and TikTok for $4 billion

The Art of ‘Stickiness’ in Marketing: A Double-Edged Sword? In the world of marketing, achieving ‘stickiness’ with our strategies is akin to discovering gold. The ability to inspire repeat sales, secure recurring customers, and maximize lifetime value is at the heart of what every marketer dreams of. It’s the magic that transforms first-time buyers into…

March 30, 2024 Read More